Tory Hord, Dir of ATD Certification & Credentialing
Brandon Smith, Dir of ATD Certification & Credentialing
Brandon is a senior professional in training and instructional design with extensive experience leading learning strategy, curriculum development, and organizational education initiatives. He specializes in aligning learning programs to business priorities, building scalable systems, and guiding high-performing instructional design teams to deliver measurable impact.
He has led major learning management system transitions, implemented modular and job-role–aligned curricula, and integrated emerging technologies—including AI-enhanced development tools—to elevate learner engagement and operational efficiency. His approach blends strategic vision with practical execution, grounded in data-informed continuous improvement.
An active leader in the learning and development community, he has served in roles supporting IACET standards and governance and is involved with ATD at both the national and Kansas City levels. He has contributed articles to ATD publications and other learning-focused platforms, sharing insights on instructional design, learning strategy, and innovation in continuing education.